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Mailchimp Vs Constant Contact- Which One Is Easier To Manage

Updated: Jun 29

Constant Contact and Mailchimp are the two best email marketing services on the market. But, which is the best email marketing solution?

The good news is that the two providers are the most popular names in the industry and each has its advantages. The bad news is they both pack some extreme differences when it comes to both price and features.

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If you have narrowed down your CRM/Email Marketing provider search to a choice between Mailchimp and Constant Contact, you have a good start. With our unbiased comparison, we help you decide which one is more appropriate.

Permanent Relationship Vs Mailchimp Index

When comparing Mailchimp and Constant Contact, we mainly look at 6 aspects.

1. General information

Mailchimp and Constant Contact are two great email marketing services you can use to build and develop your mailing list.

Although Mailchimp was originally developed as an email marketing provider, it now offers many different marketing packages on one platform. In addition to email marketing, you can create landing pages, announcements, etc.

On the other hand, Constant Contact is a user-friendly email marketing service that has the basic functions to get started with email marketing. It includes a number of customizable email templates to get you started.

2. Easy to use

If you stay in touch, you can easily create campaigns that build a list with Constant Contact. It comes with a drag-and-drop editor that lets you easily customize your email templates like a pro.

The drag and drop editor is useful for creating an email newsletter, but you don't necessarily have to start from scratch. Simply choose from the templates, customize them, and create your campaign.

Mailchimp can also create a variety of email campaigns for your business. You can create campaigns for emails, automated emails, announcements, postcards, social messages, signup forms, and landing pages.

Mailchimp has a steep learning curve compared to a permanent connection. It's more of an all-in-one marketing tool than an inexperienced email provider. The more functions that are available at the factory level, the longer the learning curve. 

3. Flexibility in design

Constant Contact offers great flexibility when creating and designing campaign templates. You can build your campaigns from scratch or immediately use a predefined template. Images, buttons, text, action blocks, and more can be added with one click.

It also offers great flexibility in the choice of fonts, color changes, and fluid patterns. If you wish, you can also change the color of the links. You can quickly review your plans before publishing them. To avoid stupid mistakes, it offers the possibility of looking for errors. 

Mailchimp has a reasonable number of predefined templates, all fully customizable. You can also easily select templates with Mailchimp as they are grouped into categories. So if you want a marketing-related template, you can go straight to that category and find the template.

4. List management and segmentation.

Segmentation allows you to send personalized emails to potential customers. This is the process by which your leads are added to another group based on common interests. If you post, open, read, and participate in a group based on any interest, they are more likely to participate.

Both Constant Contact and Mailchimp allow you to quickly and easily segment and manage your email list. You can use Constant Contact to manually add labels and upload contacts from spreadsheets.

Mailchimp offers additional options for customer segmentation. You can configure several automation triggers based on customer activity, such as B. You can subscribe to a list, purchase a product, download an e-book, and more.

5. Shipping capacity

The e-mail will be delivered when you successfully receive it in the recipient's incoming mail. Constant contact has a 97% delivery rate. This is one of the reasons why many users have chosen to have Constant Contact.

In contrast, Mailchimp has a delivery rate of 96-99%. So there is not much of a difference there.

6. Support

Constant Contact provides excellent support and allows you to chat and communicate with them over the phone. If you are looking for excellent customer service, we do not recommend Mailchimp as it is difficult to get support.

7. Prices

In terms of prices, Mailchimp always outperforms all its competitors with its free plans. For ongoing contact, the price is $ 5 per month. With this plan, you can send 10,000 emails a month. With any other plan, you can send unlimited emails.

The Choice is Based On Your Needs

If you are new to email marketing and looking for an easy-to-use email marketing platform, we recommend Constant Contact. In addition to all the important features needed to expand your email list, it also offers excellent customer service that is helpful when you get started.

The drag-and-drop email generator and various email templates make it easy to run your email marketing campaign. That’s why Constant Contact has added the list of the best CRM software for email marketing.

On the other hand, Mailchimp is the best solution for users who need a complete marketing package. With Mailchimp, you can use email marketing for free.

However, there is a certain learning curve and it is difficult to find support. For a newbie, it may be difficult to figure out how to create an email newsletter using Mailchimp.

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